Rainy Day Women
About half a mile from my house is a hair salon named Medusa Hair complete with a snake-maned Gorgon head on their lighted advertising sign. Now who in their right mind would think this to be an appropriate sort of product association to foster? There are no signs of active (or even petrified) Goth, Greek classicist, or FRP gamer clientele.
Gorgon was the OED's Word of the Day two days ago.